It’s going to be really hot? Let’s get a brand to erect a shade structure, throw down some bean bags and hand out water. Guests checked-in with their RFID wristbands, rejoiced in the refreshing mist of the human car wash, and a photo of their experience was captured by a photographer.Įlectric Daisy Carnival and the DoLab stage at Coachella-which are two of the hottest festivals you’re likely to attend-also make great use of the subtle power of mist, though vitaminwater is the only branded experience that we’ve seen. ![]() Vitaminwater’s Human Car Wash was welcomed with open arms throughout the blistering heat on the busy July weekend at WayHome Music Festival in Canada. Clearly the people involved in v itaminwater’s Human Car Wash knew this simple bliss all too well… ![]() ![]() Summer festivals are hot and exhausting, so creating an activation which keeps fans chilled is always going to be a hit.Īnyone that has been lightly spritzed by a good samaritan’s mist bottle after spending a long, hot weekend trudging around a sweltering festival site will attest to just how refreshing this can be.
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